COPYRIGHT IN VIDEO CONTENT ON SOCIAL MEDIA: CHALLENGES OF USE AND PROTECTION

Abstract

This article examines the specific features of the use and protection of copyright in video content published on social media platforms. It provides a comparative legal analysis of the legislation of the Republic of Uzbekistan, the Russian Federation, the European Union, and the United States of America. The legal nature of video content is considered as a complex subject matter that may simultaneously incorporate an audiovisual work, a musical work, a performance, a phonogram, a screenplay, graphic design, and other copyright-protected elements. The study analyzes issues related to uploading third-party videos, reposting, the use of excerpts, the creation of reaction videos, reviews, parodies, remixes, the addition of music, live streaming, and the commercial exploitation of content. Particular attention is paid to distinguishing lawful quotation from copyright infringement, the liability of users and social media platform operators, as well as the operation of automated content recognition systems. The article proposes directions for improving the legislation of the Republic of Uzbekistan by integrating notice-and-takedown procedures, counter-notice mechanisms, platform licensing, and safeguards for protecting lawful user-generated content.