ENGLISH AND UZBEK SPEECH ETHIQUETTE ANALYSIS FROM THE RHETORICAL PROSPECT
Keywords:
speech etiquette, politeness strategies, rhetorical analysis, English language, Uzbek language, cross-cultural pragmatics, intercultural communication.Abstract
This article presents a comprehensive rhetorical-comparative study of speech etiquette formulas in English and Uzbek. Drawing on theories of politeness, speech act theory, and rhetorical analysis, the study investigates how formulaic expressions—such as greetings, requests, apologies, and compliments—operate in both languages to construct social relationships and reinforce cultural norms. While English tends to favor strategies balancing personal autonomy with politeness, Uzbek emphasizes respect, communal harmony, and hierarchy.
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