FEATURES OF MARKETING ACTIVITIES IN LIBRARIES (advertising and public relations in modern libraries)

Abstract

Non-profit activities, depending on their nature, engage in advertising activities and do not pursue profit-making purposes in this activity. This approach gives rise to different thoughts for state educational institutions, cultural institutions and libraries. When organizing the activities of libraries, completely different methods and forms are used depending on their type and type. In recent years, depending on its goals and objectives, the library has begun to widely use modern PR technologies in organizing its work. Higher education libraries express their function as a research library in different ways. In the article we analyze the activities of leading scientific and university libraries and try to determine the general aspects of the organization of PR activities in these types of libraries. An attempt has been made to formulate a scientificexperimental model with the aim of obtaining modern PR effects through the use of both traditional and modern technologies.