QOZOG'ISTON YOSHLARINING NAMOYISHKORONA ISTE'MOLIGA TA’SIR ETUVCHI ASOSIY OMILLAR
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namoyishkorona iste'mol, yoshlar, moda, reklama, ijtimoiy tarmoqlar, madaniyat, oqilona iste'mol##article.abstract##
Ushbu maqola qozog'istonlik yoshlar orasida ko'zga ko'rinadigan iste'mol fenomenini o'rganish bo'yicha o'tkazilgan tajriba tadqiqotining natijalarini taqdim etadi. Maqolada keltirilgan ma'lumotlar talaba yoshlarning iste'molchi xatti-harakatlaridagi asosiy tendentsiyalarni ko'rsatish uchun ishlatilishi mumkin. Tadqiqot shuni ko'rsatdiki, zamonaviy sharoitda talabalar o'rtasida namoyishkorona iste'molni amalga oshirishga ta'sir qiluvchi asosiy omillar ijtimoiy - aylanma kutish, ijtimoiy tarmoqlar, moda, reklama va madaniy-milliy - mentalitet, an'analardir. Bir tomondan, qozog'istonlik yoshlar erta bolalikdan haddan tashqari namoyishkorona iste'mol qilish an'analarini o'zlashtirsa, ikkinchi tomondan, unga qiziqqan biznes korxonalar tomonidan keng targ'ib qilinadigan "ortiqcha emas" degan iste'mol mafkurasini shakllantirmoqda. Qozog‘iston yoshlari o‘rtasida ko‘zga tashlanadigan iste’mol hodisasini o‘rganish nafaqat fan, balki madaniyat va davlat uchun, xususan, Qozog‘istonning kelajakdagi rivojlanishi uchun “stsenariylar”ni ishlab chiqishda muhim ahamiyatga ega bo‘lib, globallashuv jarayonlariga ongni modernizatsiya qilish, shu jumladan milliy, madaniy kod va jamiyat qurishga progressiv yondashuv, shu jumladan oqilona iste'mol bilan belgilanadi. Maqolada qozog'istonlik yoshlarda insonparvarlik iste'moli madaniyatini shakllantirishning asosiy yo'nalishlari muhokama qilinadi.Библиографические ссылки
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