GENDER STEREOTYPES IN SOCIOLOGY
Keywords:
Gender, man and woman, gender strategy, identification, masculinity, femininityAbstract
The author in his article pays attention to the inequality between men and women. A strategy for promoting gender equality is being considered. Gender equality is a goal recognized by Governments and international organizations. It is enshrined in international agreements and commitments. The gender mainstreaming strategy should be adapted to the specific topic under consideration. The analytical approach and the issues raised should correspond to the specific problem being solved. Modern society, according to some scientists, is on the verge of revaluation of traditional gender values, as the usual social roles of men and women are undergoing significant changes today. The author notes that each society has its own gender ideals, which embody cultural ideas about female and male behavior, about desirable female and male psychological qualities. Gender stereotypes are formed on the basis of gender ideals, which, in essence, are social norms and define the rules governing the behavior of men and women in society.
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