USE OF SOCIOLOGICAL DATA IN THE POLITICAL SPHERE OF UZBEKISTAN

Abstract

As the date of parliamentary elections approaches, public interest in them increases. Democratization of election processes means a significant strengthening of the role of conducting sociological research and using their data in the implementation of election technologies. Therefore, it is important that political parties in Uzbekistan more actively use the capabilities and potential of our country’s sociological services in developing their strategies and the work of election headquarters. In conditions of low political activity in Uzbekistan, it seems important to use the developments of political sociology in the development and implementation of strategies in the field of political management in terms of working with information and communication flows. Through the integrated use of PR tools, the candidate’s reputation is maintained, publicity is generated, and a general plan for influencing human consciousness is created. At the same time, the main goal is to win the elections.