THE IMPORTANCE OF SOCIAL NETWORKS IN THE LIVES OF SOCIETY AND INDIVIDUALS
Keywords:
social networks, research, information society, Manuel Castells, Danah Boyd, users, internet, strategyAbstract
Today, social networks enable users to communicate with friends, colleagues, and professional partners. This process helps expand personal and professional connections, as well as strengthen cooperation. This feature is particularly important for young people, as it allows them to build their social environment, including in virtual spaces. Research shows that relationships formed through online networks also have a significant impact on young people's real-life social connections. As Boyd points out, social networks not only strengthen interpersonal connections among young people but also serve as a tool for bringing them together and engaging them in collective activities.
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