INCREASING THE SOCIAL ACTIVITY OF YOUNG PEOPLE THROUGH THE DEVELOPMENT OF A NATIONAL INTERNET MEDIA POLICY: PROBLEMS AND OBJECTIVES

Abstract

This article examines the theoretical and practical aspects of increasing youth social activity through the development of national internet media policy. The study explores the impact of internet technologies and social networks on shaping young people’s consciousness, worldview, and social engagement. Particular attention is paid to the role of national media content, television series, blogging activities, and information security mechanisms in fostering youth social activity. Based on the analysis of international experience, effective media models for engaging youth in social and political processes are identified. The findings demonstrate that enhancing youth social activity requires the improvement of national and ideological internet media policies in line with contemporary digital realities. The article offers scientifically grounded recommendations and proposals for directing youth engagement through national internet media.