THE OWN ROLE OF PLATFORMS IN THE TRANSFORMATION OF NATIONAL SITES
Keywords:
Internet, information security, digital society, datafication, algorithm, artificial intelligence, national sites, technology, digital media, social impact, social institution.Abstract
This article examines how the processes of networkization of society have led to the spread
of general surveillance and control practices, in which the usual boundaries of private property owners
and state organizations no longer exist. It is also shown that humanity has simultaneously created an
incredible amount of information, has the ability to use it regardless of time and distance, and has
new technological means of communication. The idea is given that the strengthening of the general
trend of quantification will lead to the spread of new mechanisms of social inequality. At the same
time, it is highlighted that algorithmic systems in the digital society are automated, optimized and
increase the efficiency of their work, but the result may not be as expected due to the fact that they
cannot be predicted in advance and the impact is not always positive. In addition, it is shown that
platforms are becoming an important element of the digital society and that their existence and
activity are determined by scientifically based data and algorithmization processes, and new orders
of values, new social mechanisms of control and management are being formed, expanding the
possibility of taking into account the interests of society, business and the state. It is also proven that
digitization will definitely spread systematically at a new stage of development
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