AUTHORʼS STRATEGY AS A MECHANISM FOR FORMING MODERN READING TASTE

Abstract

The article reveals how the “authorship strategy” manifests itself as a mechanism that shapes
the culture and taste of reading books. It presents the essence of the concept of “Authorship Strategy”
and various approaches to its emergence. In particular, the history of how this concept initially came
out of the sphere of narratological studies and became the subject of literary sociology is discussed.
In addition, attention is paid to the changing nature of such phenomena as creative success, readership
and reading tastes in modern society. In addition, new prospects for the formation of a reading culture
are presented based on scientific and theoretical conclusions.