THE ROLE OF THE GREEN ECONOMY IN SHAPING THE BUSINESS MODEL OF SUSTAINABLE DEVELOPMENT
Keywords:
зелёная экономика, устойчивое развитие, бизнес-модель, климатические изменения, окружающая средаAbstract
The article examines the role of the green economy in the formation of a business model of sustainable development. In the context of climate change and the growing awareness of the need to protect the environment, the green economy is becoming increasingly important for business. The article analyzes the advantages and challenges associated with the introduction of the green economy into the business model, and also offers practical recommendations for companies wishing to become sustainable and base their business model on the principles of the green economy.
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