ATTITUDES OF TOURISTS TOWARDS ENVIRONMENTAL SOLUTIONS: A SURVEY OF TOURISTS IN UZBEKISTAN

Abstract

The purpose of the study is to investigate the Attitudes of tourists towards environmental solutions: a survey of tourists in Uzbekistan. This study evaluates the attitudes of domestic and international tourists regarding the appropriate uses of national parks, as well as their environmental concerns. The study found that tourists' perceptions of the sustainability of green tourism and their environmental concerns significantly influenced their attitudes towards it. Additionally, our data showed that subjective norms have a significant negative impact on tourists' intentions to contribute to the sustainability of green tourism. In contrast, attitude has a considerable positive impact on these intentions. Furthermore, we found that environmental concerns and intentions to participate in green tourism significantly influence environmentally responsible tourist behavior.