TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI
Keywords:
tourism market, tourist product, marketing strategy, competitiveness, theoretical and methodological foundations, segmentation, service quality, innovative marketingAbstract
This article examines the current state of the tourist product market and the theoretical and methodological foundations for the formation of marketing strategies in it, as well as highlights the role of marketing instruments in increasing competitiveness in the tourism sector, analyzing consumer behavior and improving the quality of service, and puts forward scientific proposals and practical recommendations aimed at ensuring the strategic development of tourism enterprises.
References
Jumaniyazova Sh. Mintаqаdа turizm infrаtuzilmаsini qo‘llаb – quvvаtlаshning tаshkiliy – iqtisodiy mехаnizmlаrini tаkomillаshtirish. Aktuar moliya va buxgalteriya hisobi ilmiy jurnali 2025, 5(01), 197-204
Fekete, A. (2020). Theoretical Concepts. Introductory Elements in Marketing and Marketing Information Systems. BRAND. Broad Research in Accounting, Negotiation, and Distribution.
Baraniuk, D. (2021). Marketing approach to understanding, forming and developing tourist destinations. Proceedings of Scientific Works of Cherkasy State Technological University
Chien, S.H.; Wu, J.J.; Huang, C.Y. We made, we trust”: Coproduction and image congruence in the food-tourism factories. Asia Pac. Manag. Rev. 2018, 23, 310–317.
Chatterjee, J., & Dsilva, N. R. (2021). A study on the role of social media in promoting sustainable tourism in the states of Assam and Odisha. Tourism Critiques, 2(1), 74–90. https://doi.org/10.1108/TRC-09-2020-0017
Боринова А. С. (2017). Развитие маркетинга в туризме в современных условиях // Economics. №7 (28). URL: https://cyberleninka.ru/article/n/razvitie-marketinga-v-turizme-v-sovremennyh-usloviyah (дата обращения: 29.04.2022)
Sofronov, Bogdan. (2019). The Development Of Marketing In Tourism Industry. Annals of Spiru Haret University. Economic Series. 1. 117-127. 10.26458/1917.
Toshtemirovich, M. Z. Axmedova Dilrabo Qurbondurdi qizi.(2023). O ‘zbekistonda chakana kreditlash amaliyotini raqamlashtirish. In Conference on Applied and Practical Sciences (pp. 95-99).
