THEORETICAL FOUNDATIONS OF THE ASSESSMENT OF COMPETITIVENESS INDICATORS
Keywords:
Competitiveness, competitiveness assessment, brand competitiveness, enterprise competitiveness, industry competitiveness, country competitiveness, evaluation modelsAbstract
This article presents the scientific and practical significance of assessing competitiveness indicators, provides indicators of the competitiveness of goods (goods, services), enterprises, industries and countries and the theoretical foundations of their assessment, characterized as an interconnected and holistic system.
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