THE ROLE OF PHOTOGRAPHY IN MASS MEDIA AND PUBLIC LIFE DURING THE YEARS OF INDEPENDENCE
Keywords:
photography, mass media, media, public opinion, visual communication, information technologies, social consciousness, digital mediaAbstract
This article analyzes the role of photography in the modern mass media system and its influence on public life. The study considers photography not merely as a means of visual representation, but as an important communicative mechanism that ensures the rapid, accurate, and emotionally impactful delivery of information. The article examines, on the basis of scientific approaches, the influence of photographs on human consciousness, their role in shaping public opinion, their significance in highlighting social issues, and their contribution to the promotion of cultural values.
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