THE CONCEPT AND EVOLUTION OF MEDIA CONVERGENCE IN POLITICAL COMMUNICATIONS
Keywords:
media convergence, political communication, digital transformation, New Uzbekistan, social networks, media integrationAbstract
The article examines the phenomenon of media convergence as a key factor in the transformation of political communications in the 21st century. It analyses the technological, content, organisational and social integration of the media, as well as its impact on the development of new strategies for political influence. Particular attention is paid to the concepts of G. Jenkins, M. Castells, as well as the works of Asian and Russian researchers. It is argued that media convergence has become an important tool for hybrid forms of influence and shaping the political agenda. The author particularly notes that media convergence in the context of ‘New Uzbekistan’ is a key factor in the transformation of political communication.
References
Jenkins, H. Convergence Culture: Where Old and New Media Collide. – New York: New York University Press, 2006. – 308 p.
Castells, M. Communication Power. – Oxford: Oxford University Press, 2009. – 571 p.
Lu, Xinyu. Lessons from Weibo: Media Convergence and Contemporary Chinese Politics. Javnost – The Public, Vol. 27, No. 2, 2020, pp. 126–139. DOI: 10.1080/13183222.2020.1728492.
[Aut.] Social Media and the Formation of National Discourse (короткие видео, Douyin, «positive energy» и soft power). International Communication of Chinese Culture, Springer, 2022.
[Aut.] Chinese Social Media: Technology, Culture and Creativity. Discourse, Context & Media, Vol. 48, August 2022. DOI:10.1016/j.dcm.2022.100610.
Meta-Propaganda in the Digital Age. China Media Project, 27 January 2022. [Электронный ресурс]. – Режим доступа: медиа-платформа сравнения Douyin/TikTok. (дата обращения: 23.08.2025).
Ideological Declaration from Chinese Cyberspace Administration. Wired (перевод), 2018. – Цитата из выступления Чжуан Жунвэня о медиаконвергенции.
Li J. Soft Power and Digital Media Strategies in China. – Shanghai: Fudan University Press, 2022.
Smith J. Political Communication in the Digital Age. – Washington: Brookings Institution Press, 2020.
Han S. Cultural Diplomacy and Media Integration in Korea. – Seoul: Yonsei University Press, 2021.
Popova, Valeriya V. Convergence of Political Shows on TV in Russia and Its Impact on Audience Expansion. Communications. Media. Design, vol. 8, no. 2, 2023, pp. 111–131.
New Journalism Competences in the Conditions of Media Convergence: Myths and Reality. RUDN Journal of Literature and Journalism, 2009–2016.
Media Convergence as a Growth Factor Connected with Cases of Language Norm Violations in Mass Media. RUDN Journal of Literature and Journalism: analysis on convergence and media ethics.
Degterev, [Initials]. Value Sovereignty in the Era of Global Convergent Media. Vestnik RUDN. International Relations, 2022.
China-Russia Convergence in the Communication Sphere: Exploring the Growing Information Nexus. Wilson Center, 2022.
Mass Surveillance in China (WeChat & Weibo monitoring policies). Wikipedia, 2025.
The fashion exec’s guide to Chinese social media platforms. Vogue Business, 2025.
Ташпулатова Н. К. Адаптация печатных изданий к интерактивно-коммуникативным процессам в Узбекистане // Международный журнал медиа и коммуникаций в Центральной Азии. — 2023. — № 1. — С. 13–22.
Юсупова Э. Ф. Влияние политических технологий на политическое сознание молодежи Узбекистана // Wire Insights: Journal of Innovation Insights. — 2023. — Т. 7. — С. 45–52.
Дадахонов А. О. Инновации в журналистской деятельности и образовании в контексте медиаконвергенции // Международный журнал «Искусство слова». — 2023. — № 4. — С. 33–41.
