MILLIY BREND TIZIMINI SHAKLLANTIRISH MOHIYATI VA KORXONALARDA BRENDING MEXANIZMINI AMALGA OSHIRISHNING DOLZARBLIGI
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milliy tovar, milliy brend, brending mexanizmi, mahalliy brend, marketing strategiyasi, raqobatbardoshlik salohiyati, iste’molchi tanlovi, imidj, stil, investitsion jozibadorlik##article.abstract##
Mazkur maqolada Samarqand viloyatida joylashgan korxonalarda ishlab chiqarilayotgan tayyor va yarim tayyor mahsulotlarni milliy brend darajasiga olib chiqishning marketing strategiyalari va brending mexanizmining samaradorlik darajasi ko’rsatib berilgan.
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