THE ESSENCE OF FORMING THE NATIONAL BRAND SYSTEM AND THE COST OF IMPLEMENTING THE BRANDING MECHANISM IN ENTERPRISES
Keywords:
national brand, national brand, branding mechanism, local brand, marketing strategy, competitive potential, consumer choice, image, style, investment attractivenessAbstract
This article shows the level of effectiveness of marketing strategies and the branding mechanism for bringing finished products and semi-finished products produced at enterprises located in the Samarkand region to the level of a national brand.
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