VETNAMDA TURISTIK TALABNI SHAKLLANTIRISHDA RAQAMLI MARKETINGDAN FOYDALANISH USULLARI

##article.authors##

  • Ibroximova Aziza Abbasovna

##article.subject##:

Вьетнам, цифровая реклама, туризм, новые технологии, мобильные приложения, интернет, продвижение, респондент, платформа, веб-сайты, приложения

##article.abstract##

Ushbu maqolada Vetnamda turistik talabni shakllantirishda raqamli marketingdan foydalanish usullari, Vetnam turizmi sayyohlikni yanada professional targ‘ib qilish va ilgari surish maqsadida elektron bozor tarmog‘i texnologiyasidan  foydalanganligi va bu  katta yutuqlarga olib kelganligi haqida soʻz boradi. Vetnamdagi turizm raqamli transformatsiya davridan eng ko‘p ta’sir ko‘rgan sohalardan biridir va mamlakatda Internet foydalanuvchilari soni tez sur'atlar bilan o‘sib borayotganligi sababli, turizmda onlayn marketing hozirda mijozlarni jalb qilish va ular bilan muloqot qilish uchun eng yaxshi targ‘ibot kanali ekanligini aniqlangan. Maqolada shuningdek mahalliy tadqiqotchilarning  Vetnam turizm sanoatiga raqamli reklamaning sezilarli ta'siri  doirasidagi tadqiqot natijalari keltirilgan.

Библиографические ссылки

Ziakis C., Vlachopoulou M. Digital Marketing in Tourism: Insights from Greece // XIV Balkan Conference on Operational Research: Conference paper. ‒ Greece, 2021. ‒ P. 335.

Абриев З.С. Развитие социально-экономического потенциала туризма в Узбекистане в условиях пандемии COVID-19: перспективы на будущее через призму настоящего // Экономика, предпринимательство и право. – 2022. – Том 12. – № 4. ‒ C. 73.

O’zbekiston Republikasi Prezidentining 28.04.2020 yildagi PQ-4699 son qarori// https://lex.uz/docs/-4800657

Aliyeva M.T. Turistik mahsulotlar marketingi. –T., 2019. ‒ 152 b.

Маклюэн М. Понимание Медиа: Внешнее расширение человека. Пер. с англ. В.Николаева. – М.: КАНОНпресс, 2003. ‒ 464 c.

Solomon M. R. Consumer behavior: buying possessing and being. Translation of Lene Belon Ribeiro. 5. Ed. ‒ New York: Bookman, 2002. ‒ 731 p.

Hyun T.H. Advertising Vietnam’s Tourism Product in the technology Age.ICMECG 2020: 2020 International Conference on Management of e-Commerce and e Government: Conference paper. – Vietnam, 2020. ‒ 255 p.

Lai W.H., Vinh N.Q., 2013. How promotional activities and evaluative factors affect destination loyalty: Evidence from international tourists of Vietnam // International Journal of Marketing Studies. ‒ 2013. ‒ № 5(1). – P. 70.

Nguyen Le Cat Tuong. The relation between digital marketing and the tourism industry in Vietnam. ‒ Vietnam, 2020. ‒ P. 38.

Vi Thi Tuong Tran, Huong Hue Do. An Impact of Social Media and Online Travel Information Search in Vietnam. Global Review of Researches in Tourism, Hospitality and Leisure Management (GRRTHLM) // An Online International Research Journal (ISSN: 2311-3189) ‒ 2017.Vol:3.Issue:1. ‒ 122 p.

Statista.com // https://www.statista.com/statistics/1077200/vietnam-share-tourism-sector-direct-gdp/

World data.info. Tourism in Vietnam // https://www.worlddata.info/asia/vietnam/tourism.php

World Travel Awards. Asia’s Leading Culinary Destination 2019 // https://www.worldtravelawards.com/award-asias-leading-culinary-destination2019

WEF 2019 // https://reports.weforum.org/travel-and-tourism-competitiveness-report-2019/rankings/

World data info // https://www.worlddata.info/asia/vietnam/tourism.php

Datareportal.Digital-2021: Vietnam // https://datareportal.com/reports/digital-2021-vietnam

https://www.internetworldstats.com/top20.htm

Nielsen.com //https://www.nielsen.com/us/en/insights/article/2012/what-asias-changing-digital-consumer-means-for-marketers-and-advertising/

Global Mobile market report // https://en.vietnamplus.vn/vietnam-among-10-countries-with-largest-number-of-smartphone-users/204263

Statista.com // https://www.statista.com/statistics/1006959/vietnam-main-online-advertising-media-used-by-enterprises

https://wearesocial.com/uk/blog/2018/10/social-media-users-pass-the-4-5-billion-mark/

Vyetnam Milliy Turizm Boshqarmasi (VNAT) // https://vietnamtourism.gov.vn/english/index.php/items/15156

Vyetnam Milliy Turizm Boshqarmasi (VNAT) // https://vietnamtourism.gov.vn/english/index.php/items/14837

Nguyen Le Cat Tuong. The relation between digital marketing and the tourism industry in Vietnam. ‒ Vietnam, 2020. ‒ P. 31.

Загрузки

##submissions.published##

2023-12-20