SCIENTIFIC AND THEORETICAL ASPECTS OF FORMING THE IMAGE OF A POLITICAL LEADER
Keywords:
political leadership, political image, technologies for creating a political image, imageology, political power, political imageAbstract
The article examines the important role of the political image of the state and the image of a political leader in the positive image of the state in pursuing a successful foreign policy and national security in the context of today's globalization. The theoretical aspects of political imageology, scientific and methodological features of the technology for creating a political image, as well as the image of a political leader, technology and models of its formation are also scientifically analyzed.
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