DECONSTRUCTION OF THE SIGN: POSTSTRUCTURALIST PERSPECTIVES IN SEMIOTIC ANALYSIS

Abstract

This article examines the transformation of traditional semiotic concepts in the context of poststructuralist criticism, which focuses on the diversity of meanings and instability of sign systems. Drawing on the ideas of thinkers such as Jacques Derrida and Michel Foucault, the author analyzes the ways in which deconstruction reveals hidden assumptions and hierarchies underlying semiotic structures, revealing new aspects of the interpretation of texts and cultural artifacts. In particular, attention is paid to the interaction of signs in the context of cultural practice. undermining fixed meanings and demonstrating their dependence on historical and social contexts, calling into question the concepts of universality and unambiguity of sign systems. This article invites the reader to understand semiotic practice as a stochastic and dynamic area where the content of the semantic core is permanently constructed and reconstructed in the process of communication, opening up opportunities for a deeper understanding of complex cultural phenomena.