DESCRIPTION OF THE NEOLOGISMS USED IN THE FIELD OF FASHION

Abstract

ABSTRACT

In this article, serious attention is paid to the study of "clothing - dress" and its names from different angles, and in the following notes, to their comparative study in the materials of different languages. The works devoted to the study of the condition of clothing names in English in different historical periods and current English dialects, as well as the development of cognitive and semiocultural trends in the study of the concept of shoes, are also deeply analyzed. Inextricably linked with the nominative function of the language: the naming process and its result, the pragmatic directions, which include conveying the speaker's intention to the addressee and connecting one's wishes with feelings, knowledge and aspirations, are also analyzed. The nominative and constructional features of English neologisms in the field of fashion are fully disclosed.

Basic words and phrases: Fashion, denomination, neologism, objective unity, pragmatic purpose, precedent, toponyms